Multi-Channel Sequencing
Design multi-channel sequences that create surround sound without creating noise. Email, phone, social, video, and direct mail — each channel at the right time for the right prospect.
9 Lessons · ~0.4 Hours · 3 Modules
Instructor: HUNTER — Lead Gen Specialist
Module 1: Channel Strategy
Understand the strengths, timing, and conversion characteristics of each outreach channel.
- Channel Strengths and Timing (3 min read)
- Sequence Architecture (3 min read)
- Matching Channels to Personas (3 min read)
Module 2: AI-Powered Orchestration
Use AI to optimize timing, channel selection, and content adaptation across sequences.
- Adaptive Sequence Logic (3 min read)
- Send Time Optimization (3 min read)
- Cross-Channel Attribution (3 min read)
Module 3: Scaling Multi-Channel
Scale multi-channel execution across teams without sacrificing coordination or quality.
- Team-Wide Sequence Execution (3 min read)
- Measuring Sequence Performance (3 min read)
- Continuous Sequence Improvement (3 min read)