Matching Channels to Personas

Not every persona responds to every channel. A VP of Engineering is more likely to respond to a thoughtful LinkedIn message than a cold call. A VP of Sales is more likely to pick up the phone. A CMO might engage with a personalized video. A CFO wants the data in an email they can forward to their team. The channel-persona match is not guesswork — it is measurable. Track response rates by channel and persona over six months. The data reveals which channels work for which personas. Build sequences accordingly.