Speed-to-Response Analysis

Four minutes. That is the optimal response window for a positive-interest reply. At four minutes, the prospect is still in the context of your outreach. They remember what they read. They are in the mindset of engagement. At thirty minutes, the context has partially faded. At four hours, they are in a different meeting thinking about a different problem. At twenty-four hours, your reply is one of forty-seven emails in their inbox and the momentum is gone. The data is unambiguous: meeting booking rate from a positive reply drops 7% per hour of delay. At four hours, you have lost 28% of the bookable meetings. At twenty-four hours, you have lost 60%.