SD-301d · Module 3
Score-Driven Pipeline Reviews
3 min read
The traditional pipeline review is a tour of every deal in the pipeline. The manager asks about each one. The rep gives the update. Forty-five minutes later, they have reviewed thirty deals and deeply examined zero. A score-driven review flips the structure. Sort the pipeline by score anomalies — deals where the score dropped more than ten points in the last week, deals where the score is below sixty but the rep has them in the forecast, deals where the engagement score contradicts the stage position. These are the deals that need examination. The rest are on track.
- Pre-Review: Generate the Anomaly Report Before the review, sort deals by score movement. Flag the top five decliners, the bottom five by absolute score that are still in the forecast, and any deals with a stage-engagement contradiction. This is the agenda.
- During Review: Score-First Discussion For each flagged deal, show the score, the inputs driving it, and the trend. Ask the rep to explain the gap between their assessment and the model's. The model might be wrong — or the rep might be wrong. The conversation finds the truth.
- Post-Review: Action Items Every flagged deal leaves the review with a specific action and a deadline. "Increase engagement" is not an action. "Schedule a technical deep-dive with their CTO by Friday" is an action.