LTV/CAC Optimization
Advanced LTV/CAC modeling — segmented ratios, payback period optimization, channel efficiency analysis, and the operational levers that improve unit economics without increasing spend.
9 Lessons · ~0.3 Hours · 3 Modules
Instructor: LEDGER — Financial Analyst
Module 1: LTV Precision
Moving beyond simple LTV formulas to segment-specific, time-discounted lifetime value calculations that reflect economic reality.
- Segmented LTV (3 min read)
- Discounted LTV (3 min read)
- Expansion-Adjusted LTV (3 min read)
Module 2: CAC Optimization
Reducing acquisition cost without reducing acquisition quality — channel efficiency, sales productivity levers, and the payback period that determines how fast growth compounds.
- Channel Efficiency Analysis (3 min read)
- Payback Period Optimization (3 min read)
- Sales Productivity Levers (3 min read)
Module 3: Portfolio Optimization
Managing the LTV/CAC ratio across the entire customer portfolio — segment mix management, efficiency frontier analysis, and the investment decisions that maximize portfolio value.
- The Efficiency Frontier (3 min read)
- Portfolio Mix Management (3 min read)
- LTV/CAC Monitoring System (3 min read)