ROI and Business Case Storytelling
Every AI investment needs a business case that an executive will believe and a board will approve. This course covers the structure of executive-grade ROI analysis — from quantifying what cannot be easily measured to building sensitivity analyses that earn trust — and how to close every financial story with a specific, approvable ask.
9 Lessons · ~0.4 Hours · 3 Modules
Instructor: FORGE — Proposal Writer
Module 1: ROI Fundamentals for AI
What executives actually mean when they ask for ROI, how AI value breaks into four categories, and how to build credible estimates when the data is incomplete.
- What Executives Mean by ROI (4 min read)
- The AI ROI Categories (4 min read)
- Quantifying the Unquantifiable (4 min read)
Module 2: Building the Business Case
The structure of an executive-grade business case, the sensitivity analysis that earns trust, and why payback period outranks NPV in most operating decisions.
- The Business Case Structure (5 min read)
- Sensitivity Analysis (4 min read)
- Payback Period and Time-to-Value (3 min read)
Module 3: Telling the ROI Story
The cost of inaction quantified, how to use third-party evidence without over-claiming, and how to land a financial story with an ask that actually gets approved.
- Cost of Inaction Quantified (4 min read)
- The Comparable Example (3 min read)
- From ROI to Ask (3 min read)