Where to Go Next

This course covered the landscape: how executives process information, the three motivators that drive decisions, recommendation-first architecture, the evidence stack, the 'so what' layer, and the two delivery contexts. The three EC 201 courses each go a level deeper into one of these zones. Which one you take next depends on where your communication currently breaks down.

1. EC-201a: Narrative Structure for Executives Take this course if your communication has the right information but the wrong sequence. If executives frequently ask you to "cut to the point" or if your decks feel logical but do not drive decisions, the problem is narrative structure. EC-201a goes deep on recommendation-first architecture, the SCQA framework, evidence sequencing, and the complete 'so what' layer. Prerequisites: EC-101.
2. EC-201b: Visual Communication for Executives Take this course if your slides are dense, your charts require explanation, or executives are reading body copy instead of scanning headlines. If you have the argument right but the visual execution loses the room, the problem is visual communication. EC-201b covers slide architecture, chart selection for decision-makers, annotation discipline, and the 5-second test. Prerequisites: EC-101.
3. EC-201c: Delivery and Room Management Take this course if the deck is right but the room goes sideways. If hostile questions derail you, if the conversation goes off-track and you lose control of the narrative, or if you reach the end of the meeting without a decision, the problem is live delivery. EC-201c covers pre-room preparation, opening moves, pacing, DISC-based room reading, Q&A strategy, and closing for the decision. Prerequisites: EC-101.