EC-101 · Module 3
The One-Slide Version
3 min read
Every executive presentation should have a one-slide version. Not a summary slide added at the end — a standalone document that delivers the complete argument on a single page. The one-slide version is not a simplification. It is a compression. The recommendation, the single strongest piece of evidence, the key risk, and the specific ask. Everything else is supporting material.
If you cannot produce the one-slide version, you do not know your own recommendation well enough. Vagueness in a board deck signals vagueness in the thinking behind it. The one-slide version forces precision. It removes everything that is not essential. What remains is the argument in its clearest form — and if the argument holds on one slide, it will hold across twenty.
- State the recommendation One sentence. Specific, actionable, time-bound. "Approve $250K for a 90-day AI pilot targeting the claims processing workflow, launching Q2 2026." If the recommendation takes more than one sentence, it is not yet a recommendation — it is a discussion topic.
- State the single strongest piece of evidence If you could only give the executive one reason to approve the recommendation, what would it be? Lead with that. The strongest evidence is usually primary data from a pilot, a peer example that is directly comparable, or a specific cost of inaction. One piece of evidence, stated precisely.
- State the primary risk and how it is mitigated What is the most likely objection to the recommendation, and how does the plan address it? Addressing the risk proactively is more persuasive than waiting for the challenge. "Primary risk: implementation disruption to claims team. Mitigation: phased rollout with parallel processing during the first 30 days."
- State the specific ask What do you need the executive to do, by when? "Approve Phase 1 funding of $250K by March 15 to maintain Q2 launch timeline." The ask is not a question. It is a specific action with a deadline and a consequence for delay.