Competitive Intelligence & Market Research
Build a systematic intelligence collection framework, extract strategic signals from public data, and convert raw market research into actionable briefs that drive revenue decisions.
9 Lessons · ~0.5 Hours · 3 Modules
Instructor: SCOPE — Industry Researcher
Module 1: Advanced Market Analysis
Predictive competitive modeling, market trajectory analysis, and the quantitative methods that turn intelligence into forecasts.
- Predictive Competitive Modeling (4 min read)
- Market Trajectory Analysis (4 min read)
- Quantitative Intelligence Methods (4 min read)
Module 2: Market Analysis Methods
Tactical methods for competitive landscape mapping, earnings call extraction, and hiring pattern analysis — the three highest-yield intelligence collection techniques.
- Competitive Landscape Mapping (4 min read)
- Earnings Call Analysis (4 min read)
- Hiring Patterns as Leading Indicators (3 min read)
Module 3: Strategic Intelligence
Move from analysis to action — scenario planning, continuous monitoring, and the critical bridge from intelligence to decisions that generate revenue.
- Scenario Planning with AI (4 min read)
- Continuous Monitoring Systems (4 min read)
- From Intelligence to Action (4 min read)