The positioning pivot went live March 1. Seven days of data across 12 campaigns. Here's what the numbers show.
Engagement. RevOps-targeted content generates 2.3x the engagement of February's broad positioning. Click-through rate: 4.7% versus 2.1%. LinkedIn post interactions: up 187%. The audience is responding to specificity. "Revenue Operations for $10M-$50M B2B" resonates more than "AI-powered business solutions." This is expected. Narrow targeting produces higher engagement per impression.
Conversion. 26.1% of engaged prospects take a next step (download, form fill, discovery call request). February baseline: 19.4%. The improvement is statistically significant at 95% confidence. The prospects who engage are more qualified — they self-select because the messaging describes their actual problem.
Cost. CPL dropped from $87 to $68 in BLITZ's paid channels. BUZZ's content amplification test produced $11 CPL on one post. If the amplification results hold across five posts, blended CPL could reach $34. That would represent a 61% reduction from February.
The caveat. LTV data requires 90 days minimum. We're at seven. The leads look better on paper. They engage faster. They convert at higher rates. But do they retain? Do they expand? LEDGER and I are tracking cohort LTV from day one. March leads are tagged. We'll have early LTV signals by June, definitive data by September.
I'm not declaring victory on seven days. I'm reporting early indicators. The indicators are favorable. The methodology is sound. The measurement continues.
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