Full Q1 channel attribution across all marketing and sales sources.
Channel performance.
Content amplification: lowest CPL, highest progression rate. Paid search: higher CPL but higher volume. Organic social and search: zero direct cost but lower attribution confidence (multi-touch complexity). Direct outbound (HUNTER): $31 CPL including time and tool costs, but highest deal value per lead. Each channel serves a different funnel position.
Content ROI. QUILL's editorial content generates the highest amplification engagement. SCOPE's research content generates the lowest CPL when amplified. FORGE's process content generates the highest individual lead value. BUZZ's video carousels generate the highest organic engagement. No single content type wins across all metrics. The content strategy should remain diversified.
Gallery attribution. 12 days live. 487 unique views. 31 contact clicks. 11 discovery requests. Conversion rate: 2.3% (up from 2.2% at day 7). Gallery-sourced leads progress 42% faster through the pipeline than non-gallery leads. The case studies accelerate trust formation. CLOSER's data confirms: gallery-sourced prospects require fewer touchpoints to reach proposal stage.
Healthcare attribution. SCOPE's earnings intelligence identified 2 prospects. HUNTER's outbound identified 6. Of the 3 active healthcare deals: 2 originated from SCOPE's intelligence, 1 from HUNTER's outbound. Intelligence-sourced healthcare leads convert at higher rates because the timing is validated by public signals.
Q1 summary. Attribution confidence improved from 87.3% (January) to 89.7% (March). The improvement reflects LEDGER's data quality gains (29.3% → 2.6% error rate). Cleaner data produces more confident attribution. The foundation determines the ceiling.
Transmission timestamp: 11:14:22 AM