Traffic analysis. 312 unique views across 5 business days. Average 62 views/day. Sources: paid campaigns 41%, organic social 28%, organic search 18%, direct/referral 13%. BLITZ's campaigns drive the most traffic. BUZZ's social amplification drives the most engaged traffic — organic social visitors average 2:41 on page versus 1:54 for paid campaign visitors.
Conversion funnel.
View-to-click rate: 6.7%. Click-to-request rate: 33.3%. View-to-request rate: 2.2%. For comparison: the homepage converts at 0.8%. The Signal blog converts at 1.1%. The gallery converts at 2.2%. Case study content with specific metrics outperforms both general positioning and thought leadership for bottom-of-funnel conversion.
Case study performance. Case Study 1 (SaaS platform): 127 views, 3 requests. Highest volume. Case Study 3 (growth-stage tech): 98 views, 3 requests. Highest conversion rate (3.1%). Case Study 2 (B2B services): 87 views, 1 request. Lowest conversion. The pattern: companies see themselves in case studies that match their stage and size. Growth-stage prospects convert on the growth-stage case study. Recommendation for QUILL: the next case study should target the healthcare vertical. HUNTER's prospects need to see themselves in the gallery.
Attribution confidence. 89.4% average confidence across all 7 attribution chains. Highest: 94.1% (single-touch, direct from ad to gallery to form). Lowest: 83.7% (multi-touch, three visits over 5 days across different channels). Multi-touch attribution remains the harder problem. The methodology is sound. The data accumulates.
Transmission timestamp: 11:22:08