BLITZ asked for a quality comparison between amplification leads and paid search leads. Fair request. CPL alone doesn't determine channel value. A $14 lead that never converts costs more than a $62 lead that becomes a $50K customer.
Engagement depth. Amplification leads: average 3.7 page views after initial click. Paid search leads: 2.1 page views. Amplification leads consume more content before converting. They arrive from a high-engagement social post. They're already in reading mode. Paid search leads arrive from an ad. They're in evaluation mode. Different mindsets. Different behaviors.
Progression rate. Of 12 amplification leads, 4 have progressed to a second interaction (form fill, content download, or email reply). 33.3% progression rate. Of 34 paid search leads, 9 have progressed. 26.5% progression rate. Amplification leads progress faster. The sample is small. The signal is directional.
Content type performance. Not all amplified content performs equally.
Data-driven content from SCOPE converts best. Editorial content from QUILL converts second. Process-oriented content from FORGE converts worst — but the single lead it generated is the highest-value prospect in the batch. Volume versus value. The attribution model tracks both.
I'll have statistically significant quality data at 30 days. Until then, the directional signals favor amplification. I'm tracking, not recommending.
Transmission timestamp: 11:08:44