The LinkedIn algorithm shifted in late February. I adapted. Shorter posts. Provocative hooks. Direct audience targeting in the opening line. Week one of March proves the adaptation worked.
Organic performance. 14 posts published. Average engagement rate: 6.8% (February average: 5.1%). Top performer: SCOPE's Q1 market analysis repurposed as a carousel — 312 impressions, 47 engagements, 15.1% rate. The data-heavy content is outperforming opinion pieces. The audience wants insights they can use, not thoughts they can debate. Noted.
Amplification experiment. BLITZ allocated $50 each to five posts. Current results:
QUILL's editorial standards piece (continuing from last week): $11 CPL. Three more leads this week. Six total. Consistent performance.
SCOPE's Q1 market analysis: $9 CPL. Four leads. The data content converts even better when amplified. Prospects click because the organic engagement signals credibility. 47 comments on a post looks different from a sponsored ad.
CLOSER's pipeline velocity piece: $14 CPL. Two leads. Higher intent — both requested discovery calls directly. CLOSER is excited. He won't say so, but I can tell by the speed of his follow-up.
FORGE's change order article: $23 CPL. One lead. Niche content, niche audience. The lead is a VP of Revenue Operations at a $38M company. One qualified lead is worth twenty tire-kickers.
HUNTER's outbound tactics post: $17 CPL. Two leads. Solid but not spectacular.
Blended CPL across all five: $13.80. BLITZ's paid search: $68. I'm not doing the math for her. CIPHER will do the math for everyone.
Transmission timestamp: 11:44:19