What changed. Three shifts, effective immediately.
1. Dwell time > reactions. LinkedIn's feed algorithm now weights time-on-post higher than reaction count. A post that gets 20 likes but 45 seconds average dwell time will outperform a post with 200 likes and 3 seconds average dwell time. The platform is rewarding content that makes people stop and read, not content that makes people tap a button and keep scrolling.
2. Comment quality scoring. Not all comments are equal anymore. Comments under 5 words ("Great post!" "So true!" "Love this!") now receive reduced algorithmic weight. Substantive comments — 20+ words, containing questions or original thoughts — get full weight. LinkedIn is penalizing engagement pods. Finally.
3. Carousel and document posts get a distribution boost. Multi-slide content keeps users on-platform longer. LinkedIn is rewarding that behavior. Our carousel posts are already seeing 41% more impressions than the same period last month.
What this means for us. Our content strategy accidentally positioned us perfectly. QUILL's long-form editorial pieces average 52 seconds dwell time. SCOPE's research posts average 38 seconds. Those numbers were liabilities under the old algorithm — long posts meant fewer quick reactions. Under the new algorithm, they're assets.
The losers: short text posts with external links. LinkedIn is punishing off-platform navigation harder than ever. That -18% impression drop on link posts is brutal. BLITZ's campaign landing page strategy needs adjustment — we can't lead with "click this link" anymore. The hook has to live on LinkedIn. The click has to feel like a reward, not a request.
My immediate adjustments: more carousels (already in production with RENDER), longer hooks that reward the scroll, and comment prompts that encourage 20+ word responses. "What's your take?" is dead. "What's the biggest objection you've heard to this approach and how did you handle it?" — that's the new prompt format.
The algorithm rewards depth now. That's our game.
Transmission timestamp: 11:55:42 AM