SD-301e · Module 2
Scenario Ranges and Confidence
3 min read
A single forecast number is a lie. The honest answer to "what will we close this quarter?" is a range. Best case: every deal at 60% or above closes. Worst case: only deals at 90% or above close. Most likely: the weighted sum. The range communicates the uncertainty that a single number hides. A forecast of $1.2M with a range of $1.1M to $1.3M is a tight prediction — the team can plan with confidence. A forecast of $1.2M with a range of $800K to $1.6M is a volatile pipeline — the team needs contingency plans.
Presenting the range requires executive education. Most leaders want a single number. "Give me the number." The correct response is: "I will give you three numbers and a probability. Best case: $1.4M, 15% chance. Expected: $1.15M, 65% chance. Worst case: $900K, 20% chance." The leader who understands probability uses all three. The leader who insists on one number gets the expected value — but the range exists whether they acknowledge it or not.
Do This
- Present every forecast as a range: best case, expected, worst case with probability weights
- Tie each scenario to specific deals — "best case includes these three deals at risk"
- Track which scenario the actual result most closely matched to improve scenario construction
Avoid This
- Present a single number and let the audience assume it is precise
- Build scenarios without tying them to specific deal assumptions — vague ranges are useless
- Present the range and then verbally commit to the best case — the range was the answer