PE-301g · Module 3
Territory Health Metrics
3 min read
Territory health is measured by the equity of outcomes across territories — not identical outcomes, but proportional outcomes relative to territory value. The key metrics are: quota attainment variance (how much does attainment differ across reps), pipeline coverage variance (how much does coverage differ), and opportunity-to-quota ratio variance (how much does the ratio of available opportunity to assigned quota differ).
Territory Health Dashboard
Metric Target Actual Status
────────────────────────────────── ───────── ──────── ──────
Quota Attainment StdDev < 15% 12% ✓
Pipeline Coverage Variance < 20% 18% ✓
Opp-to-Quota Ratio Variance < 25% 31% ⚠
Unassigned Account Value < 5% 3% ✓
Rep Turnover (territory-related) 0% 0% ✓
Territory-Level Detail:
Territory Quota Attainment Coverage Opp/Quota
────────── ──────── ────────── ──────── ─────────
Northeast $1,250K 94% 3.8x 6.6x
Southeast $1,100K 88% 3.2x 5.9x
Midwest $850K 76% 2.4x 6.8x ⚠ low coverage
West $1,150K 102% 4.1x 7.9x
Central $950K 82% 2.8x 4.4x ⚠ low opp/quota