Attach Rate Analysis

Attach rate is the percentage of deals that include a specific product as a line item. If 100 deals closed last quarter and 35 included the analytics add-on, the analytics attach rate is 35%. Attach rates are the product-level equivalent of conversion rates — they tell you how effectively each product is being sold alongside the core offering and where the cross-sell and upsell opportunities are being missed.

Attach Rate Dashboard — Q1 2026

Product              Deals    Attach Rate   Avg Value When Attached   Revenue Contribution
───────────────────  ──────   ──────────    ───────────────────────   ────────────────────
Core Platform        100      100%          $48,000                   $4,800,000
Analytics Add-On     35       35%           $12,000                   $420,000
Security Module      28       28%           $18,000                   $504,000
Premium Support      52       52%           $8,000                    $416,000
Professional Svcs    22       22%           $25,000                   $550,000

Target Attach Rates (based on product affinity analysis):
  Analytics: 50% (gap: 15 deals per quarter)
  Security: 40%  (gap: 12 deals per quarter)
  Premium Support: 60% (gap: 8 deals per quarter)
  Professional Svcs: 30% (gap: 8 deals per quarter)

Revenue impact of closing attach rate gaps: $1.14M/quarter