Fit Scoring

Fit scoring answers the question: does this lead match the profile of companies that buy from us? It is a static assessment based on firmographic and technographic attributes — industry, company size, revenue, technology stack, geography. A lead that matches your ideal customer profile on all dimensions gets a high fit score regardless of whether they have engaged with you. Fit scoring identifies who could buy. It does not predict who will buy.

Fit Scoring Model — Example Configuration

Attribute         Values              Points    Weight
────────────────  ──────────────────  ────────  ──────
Company Size      1-50 employees      5         15%
                  51-200              15
                  201-1000            25
                  1001-5000           20
                  5000+               10

Industry          Financial Services  25        25%
                  Healthcare          20
                  Technology          15
                  Other               5

Revenue           < $10M              5         20%
                  $10M-$50M           15
                  $50M-$500M          25
                  $500M+              20

Tech Stack        Uses Salesforce     20        20%
                  Uses HubSpot        15
                  No CRM              5

Geography         North America       20        20%
                  EMEA                15
                  APAC                10

Max Fit Score: 100
Threshold for "Good Fit": 65+