GFX-201b · Module 3

Brand Governance Workflows

3 min read

AI generation volume makes traditional design review impossible. When one designer produces twenty assets a month, a creative director can review every piece. When AI-assisted workflows produce twenty assets a day, you need a different governance model. The answer is not "review everything" and it is not "review nothing." The answer is tiered review based on asset risk.

  1. Tier 1: Auto-Approved Internal assets, draft presentations, brainstorm visuals. These use the brand style reference and prompt templates but do not require review. The system handles brand consistency. The creator handles relevance.
  2. Tier 2: Spot-Checked Social media posts, blog headers, newsletter graphics. A random 20% sample from each batch gets a four-dimension review (composition, technical quality, narrative clarity, brand alignment). If the sample passes, the batch ships. If not, the entire batch gets reviewed.
  3. Tier 3: Full Review Client-facing deliverables, paid advertising, brand hero images. Every asset gets a complete four-dimension evaluation plus a color consistency check against brand hex values. No exceptions. This tier represents perhaps 10% of total volume but 90% of brand risk.

Do This

  • Tier your review process by asset risk — not every image needs the same scrutiny
  • Use the four-dimension framework from GFX-201a as your review standard
  • Spot-check batches randomly rather than reviewing every piece at medium tier

Avoid This

  • Review every single generated image — this becomes a bottleneck that kills AI productivity gains
  • Skip review entirely because "the style reference handles it" — drift still happens
  • Let review standards vary by reviewer — document the criteria and apply them consistently