GFX-301d · Module 3
Cross-Platform Enforcement
4 min read
The brand must look consistent across every platform — website, social media, email, PDF, presentation slides, course materials. Each platform has different technical constraints (color spaces, resolution limits, format restrictions), and the enforcement system must account for all of them.
Platform-specific enforcement rules: Web — sRGB color space, assets optimized for screen rendering, responsive sizing. Social — platform-specific aspect ratios (LinkedIn: 1200x627, Twitter: 1600x900, Instagram: 1080x1080), file size limits, text overlay legibility at thumbnail size. Email — limited color rendering in some clients (Outlook uses Word engine), fallback colors for dark/light mode. Print/PDF — CMYK conversion rules for the cyan accent (CMYK approximation of #00ffff: C100 M0 Y0 K0, which may shift depending on printer profile). Presentation — minimum font sizes for readability at projection distances, high-contrast requirements.
The cross-platform enforcement layer converts the master brand rules into platform-specific rule sets. The core brand identity (colors, fonts, style) remains invariant. The technical expression (color space, resolution, sizing, format) adapts. The critic agent loads the platform-specific rule set based on the asset's deployment context. One brand, multiple expressions, zero drift.