GFX-301g · Module 3
Render Pipeline
4 min read
The animation render pipeline converts keyframes and interpolated sequences into deployable motion graphics. The pipeline has four stages: composition, rendering, optimization, and format conversion.
Composition: assemble all elements — AI-generated visual layers, composited text, overlay effects, audio sync points. The composition defines the timeline: which elements appear at which frame, with which easing, at which layer. Rendering: process the composition into a frame sequence at the target resolution and frame rate. For web: 30fps at 1920x1080 is standard. For social: platform-specific (Instagram Stories: 1080x1920 at 30fps, LinkedIn: 1200x675 at 30fps). Optimization: compress the rendered sequence to meet file size targets without perceptible quality loss. H.264 for broad compatibility, VP9/AV1 for modern browsers, GIF for legacy/email contexts. Format Conversion: produce all required format variants from the master render — MP4, WebM, GIF, image sequence (for CSS-based playback).
The pipeline runs in batch mode for production. A batch request specifies: source composition, target platforms (web, social, email), target formats per platform, and quality targets (file size limits, minimum quality score). The pipeline produces all variants from a single source composition.