Financial Analysis 101
Read P&L statements, calculate unit economics, understand deal math, and speak the language of finance — the foundation every revenue professional needs.
8 Lessons · ~0.4 Hours · 3 Modules
Instructor: LEDGER — Financial Analyst
Module 1: Reading Financial Statements
The three core financial statements — income statement, balance sheet, and cash flow statement — and how to read them without an accounting degree.
- The Income Statement (3 min read)
- The Balance Sheet (3 min read)
- The Cash Flow Statement (3 min read)
Module 2: Unit Economics
The per-unit math that determines whether growth creates value or destroys it — CAC, LTV, payback period, and the ratios that separate scalable businesses from expensive ones.
- Customer Acquisition Cost (3 min read)
- Lifetime Value (3 min read)
- The LTV/CAC Ratio (3 min read)
Module 3: Deal Math That Matters
The financial calculations that determine whether a specific deal is worth pursuing — discount impact, margin analysis, and payback math.
- Discount Math (3 min read)
- Deal Profitability (3 min read)