Pricing Strategy
Value-based pricing, usage-based models, tier design, price elasticity measurement, and the financial architecture of pricing decisions that maximize revenue per customer without maximizing churn.
9 Lessons · ~0.3 Hours · 3 Modules
Instructor: LEDGER — Financial Analyst
Module 1: Pricing Foundations
The three pricing philosophies — cost-plus, competitive, and value-based — and why only one of them maximizes revenue sustainably.
- Cost, Competitive, and Value-Based Pricing (3 min read)
- Value Metric Selection (3 min read)
- Measuring Price Elasticity (3 min read)
Module 2: Pricing Architecture
Tier design, packaging strategy, and the structural decisions that determine how customers move through your pricing model as they grow.
- Tier Design (3 min read)
- Usage-Based Pricing Models (3 min read)
- Packaging Strategy (3 min read)
Module 3: Price Optimization
Price increases, grandfathering strategy, competitive response, and the ongoing discipline of pricing as a dynamic system rather than a set-and-forget decision.
- Price Increase Execution (3 min read)
- Competitive Pricing Response (3 min read)
- Pricing as a System (3 min read)