Loom and Video Briefings

A recorded video briefing is more effective than a live call in four specific situations: when the executive is in a time zone that makes live scheduling impractical, when the decision requires multiple stakeholders to receive identical information rather than different summaries of a live call, when the content benefits from precise scripting that live delivery cannot guarantee, and when the executive's schedule is erratic and a reliable 72-hour viewing window is easier to find than a reliable 30-minute meeting slot.

1. First 30 seconds: frame the decision "This 3-minute briefing covers the Q2 AI pilot recommendation and the single decision it requires from you." Name the topic, name the format length, name the ask. The executive who knows the call is three minutes long and ends with one specific decision is more likely to watch it than the executive who receives an undefined-length recording with no framing.
2. Next 60 seconds: make the recommendation State the recommendation, specific and complete. Give the single strongest piece of evidence immediately following — do not build to it. The executive who watches the first 90 seconds should be able to make the decision if they have to stop watching.
3. Next 90 seconds: provide the evidence Three evidence points maximum. Each one specific: a number, a comparison, a peer example, or the cost of inaction. Use the screen share to display charts while you narrate. The narration and the visual should be aligned — do not narrate slide 3 while displaying slide 2.
4. Final 30 seconds: state the ask The specific decision, the amount or action, the deadline, and the consequence of delay — all in thirty seconds. End with: "I am available at [contact] for questions before [decision date]." Give them an exit path that does not require scheduling another meeting.