Narrative Structure for Executives
Deep-dive into the architecture of executive narratives. Covers SCQA framework, recommendation writing, headline discipline, evidence sequencing, objection handling within the structure, and the complete 'so what' layer. Prerequisite: EC-101. Deepens Modules 1 and 2: The Executive Mindset and The Communication Architecture.
10 Lessons · ~0.5 Hours · 3 Modules
Instructor: FORGE — Proposal Writer
Module 1: Recommendation-First Architecture
The framework for structuring any executive communication from the first sentence to the final ask. SCQA orients the audience. The recommendation leads. Headlines carry the argument. The sequence builds conviction before asking for commitment.
- The SCQA Framework (4 min read)
- Writing the Recommendation (3 min read)
- The Headline Discipline (4 min read)
- Sequencing for Buy-In (3 min read)
Module 2: Evidence Architecture
Not all evidence is equal. The architecture of executive evidence follows a hierarchy, incorporates the cost of inaction, and pre-answers the objections the recommendation will generate. Evidence that does not close the argument is not evidence — it is content.
- What Executives Accept as Evidence (3 min read)
- The Cost of Inaction Argument (3 min read)
- Anticipating Objections in the Structure (4 min read)
Module 3: The 'So What' Layer
Data becomes evidence only when it is connected to a conclusion. Insight becomes communication only when it points to an action. The 'so what' layer is not a final polish — it is the mechanism that converts information into a decision.
- From Data to Insight (3 min read)
- Headline Writing for Executive Decks (4 min read)
- The Complete Narrative (4 min read)