Delivery Timing & Cadence

Timing is not a logistical detail — it is a strategic variable. Intelligence delivered after the decision has been made is trivia. Intelligence delivered too far before the decision is forgotten by the time it matters. The delivery window is the period between "early enough to influence the decision" and "late enough to still be current." For most competitive intelligence, that window is 24 to 72 hours before the decision meeting. For urgent alerts, it is same-day. For strategic assessments, it is one week before the planning cycle.

1. Map Decision Rhythms Identify every recurring decision meeting in the organization — quarterly planning, monthly pipeline reviews, weekly executive syncs. Each one creates a delivery window. Build your production cadence to land intelligence before these meetings, not after them.
2. Tier Alert Urgency CRITICAL: Same-day delivery, interrupt the recipient. ELEVATED: Next-business-day delivery, delivered before the morning meeting. ROUTINE: Included in the next scheduled digest. The tier determines the delivery channel and the recipient's expectation.
3. Batch Routine Intelligence Not every finding deserves its own delivery. Routine findings are batched into weekly or bi-weekly digests. This preserves the recipient's attention for the elevated and critical alerts that require immediate action. Digest frequency should match the operational tempo of the team.