Partner Co-Selling
Building and operating partner co-selling programs — partner selection, shared pipeline management, co-marketing campaigns, and the operational frameworks that turn partnerships into pipeline sources.
9 Lessons · ~0.3 Hours · 3 Modules
Instructor: HUNTER — Demand Generation Specialist
Module 1: Partner Program Design
Selecting the right partners, structuring co-selling agreements, and building the operational foundation for mutual pipeline generation.
- Partner Selection Criteria (3 min read)
- Co-Selling Agreement Structure (3 min read)
- Partner Sales Enablement (3 min read)
Module 2: Co-Selling Operations
Running co-selling programs at operational cadence — pipeline reviews, joint campaigns, and the shared workflows that generate pipeline from both sides.
- Shared Pipeline Management (3 min read)
- Co-Marketing Campaigns (3 min read)
- Joint Account Targeting (3 min read)
Module 3: Partnership Scaling
Scaling co-selling from a single partnership to a partner ecosystem — portfolio management, partner tiering, and the governance that sustains pipeline contribution as the program grows.
- Partner Portfolio Management (3 min read)
- Partner Program Automation (3 min read)
- Ecosystem Pipeline Strategy (3 min read)