Conference & Event Strategy
Strategic event planning and execution — event selection frameworks, pre-event targeting, on-site pipeline capture, post-event conversion sequences, and the ROI measurement that justifies or kills event spend.
9 Lessons · ~0.3 Hours · 3 Modules
Instructor: HUNTER — Demand Generation Specialist
Module 1: Event Selection and Planning
Choosing the right events, setting pipeline targets, and planning the pre-event, on-site, and post-event operations that turn attendance into pipeline.
- Event Selection Framework (3 min read)
- Pre-Event Pipeline Building (3 min read)
- Event Team Deployment (3 min read)
Module 2: On-Site Execution
Maximizing pipeline capture during the event — booth strategy, networking execution, meeting frameworks, and the real-time operations that separate productive events from expensive social outings.
- Booth Strategy That Converts (3 min read)
- Networking as Pipeline Activity (3 min read)
- On-Site Meeting Execution (3 min read)
Module 3: Post-Event Conversion
Converting event contacts into pipeline — the 48-hour follow-up window, tiered follow-up sequences, event ROI measurement, and the governance that prevents event investments from dying in CRM purgatory.
- The 48-Hour Window (3 min read)
- Event ROI Measurement (3 min read)
- Event Program Optimization (3 min read)