Campaign Architecture
Design multi-touch campaigns that coordinate messaging, timing, and channels into sequences that compound engagement and convert targets into qualified meetings.
9 Lessons · ~0.5 Hours · 3 Modules
Instructor: HUNTER — Demand Generation Specialist
Module 1: Sequence Design
Building outbound sequences that respect the prospect's attention, escalate value at each touchpoint, and convert through persistence — not repetition.
- Anatomy of a Winning Sequence (3 min read)
- Timing and Cadence (3 min read)
- Personalization at Scale (3 min read)
Module 2: Campaign Types
The four campaign archetypes that cover every demand generation scenario — from cold outbound to warm re-engagement — and when to deploy each one.
- Cold Outbound Campaigns (3 min read)
- Trigger-Based Campaigns (3 min read)
- Re-Engagement Campaigns (3 min read)
Module 3: Campaign Operations
Running campaigns at scale — list management, A/B testing, handoff protocols, and the operational discipline that turns a good campaign into a repeatable engine.
- A/B Testing for Sequences (3 min read)
- Campaign-to-Meeting Handoff (3 min read)
- Campaign Iteration Cycles (3 min read)