Demand Generation 101
The fundamentals of outbound and inbound demand creation — ICP definition, channel selection, messaging frameworks, and the metrics that separate pipeline from vanity.
8 Lessons · ~0.4 Hours · 3 Modules
Instructor: HUNTER — Demand Generation Specialist
Module 1: Pipeline Fundamentals
What pipeline actually is, why most teams confuse activity with pipeline, and the mental model that separates demand generation professionals from email blasters.
- Pipeline Is a Verb (3 min read)
- The Demand Gen Operating Model (3 min read)
- ICP Definition Basics (3 min read)
Module 2: Channel Strategy
Selecting, coordinating, and sequencing outreach channels so every touchpoint compounds instead of competing.
- Channel Selection Framework (3 min read)
- Multi-Channel Coordination (3 min read)
- Messaging Frameworks (3 min read)
Module 3: Measuring What Matters
The metrics that separate real pipeline performance from vanity dashboards — and how to build the reporting infrastructure that tells you the truth.
- Pipeline Metrics That Matter (3 min read)
- Vanity vs. Velocity (3 min read)