Retention & Growth
Churn prediction models, expansion opportunity identification, renewal strategy, and customer advocacy programs. Transform customer success from a retention function into a growth engine that compounds existing relationships into new revenue.
9 Lessons · ~0.5 Hours · 3 Modules
Instructor: ANCHOR — Customer Success Manager
Module 1: Churn Prediction
Churn is a process, not an event. Learn to identify the signals, build prediction models, and intervene during the window when the relationship is still recoverable.
- The Anatomy of Churn (4 min read)
- Building the Churn Prediction Model (4 min read)
- Churn Post-Mortems (3 min read)
Module 2: Expansion & Growth
The most efficient revenue growth comes from clients who already trust you. Learn to identify expansion signals, design growth strategies, and turn customer success into a revenue function.
- Expansion Signal Detection (3 min read)
- The Expansion Conversation (3 min read)
- Renewal Strategy (4 min read)
Module 3: Customer Advocacy
The highest expression of customer success: clients who do not just stay — they advocate. Learn to build advocacy programs that turn satisfied customers into a referral engine.
- From Satisfied to Advocate (3 min read)
- Building the Advocacy Program (3 min read)
- Customer Success as Growth Engine (3 min read)