CW-201a · Module 3

Output Format Optimization

3 min read

The format of your deliverable matters as much as the content. A brilliant competitive analysis in a wall-of-text markdown file is less useful than a good competitive analysis in a structured table with executive summary. Format is how your audience consumes the work, and choosing the wrong format undermines even the best content.

Co-Work can produce multiple output formats: markdown documents, PDF-ready reports, structured JSON for downstream systems, slide deck outlines, spreadsheet-compatible tables, and code files. The format you choose should match two things: who is consuming the output, and what they will do with it. An executive reads a one-page summary. An analyst reads the full data table. An engineer reads the API specification. Same underlying work, different format, different audience.

Format-specific quality patterns matter because each format has its own failure modes. Markdown documents fail when they are too long without structure — add headers, bullet points, and bold key terms. Slide outlines fail when they have too much text per slide — the rule is 3-5 bullet points, each under 10 words. Tables fail when they have too many columns — keep it under 6 columns, and put supplementary data in a separate sheet. PDF reports fail when the visual hierarchy is flat — use font sizes, color, and whitespace to guide the eye.

The QA step for each format type should include format-specific checks. "Is any slide over 5 bullet points?" "Is any table wider than 6 columns?" "Does the PDF have a clear visual hierarchy?" These are not content checks — they are format checks, and they are just as important for the deliverable's effectiveness.

Do This

  • Match format to audience: executives get summaries, analysts get data tables
  • Apply format-specific QA: slides for density, tables for width, PDFs for hierarchy
  • Produce multiple formats from the same analysis when different audiences need it
  • Specify format constraints in the drafting prompt: "3-5 bullets per slide, under 10 words each"

Avoid This

  • Default to markdown for everything — it is not always the right delivery format
  • Skip format-specific QA — a well-written slide with 15 bullet points is still a bad slide
  • Let the agent choose the format — you know your audience better than the agent does
  • Produce one format and manually reformat for other audiences — automate the multi-format step