The Ghostwriting Workflow

Ghostwriting is not putting words in someone's mouth. It is extracting the words they would write if they had forty hours and the craft to write them well. The workflow: interview capture produces the raw insight. The content brief structures the piece — thesis, supporting arguments, evidence, conclusion. AI generates the first draft from the brief and the interview transcript. The writer edits for voice, precision, and the executive's natural cadence. The executive reviews and approves — adding nuance, correcting emphasis, and ensuring the piece sounds like them. Total executive time: thirty minutes. Total production time: four hours. The output: a published piece that carries the executive's authority and reads like they wrote every word.

1. Interview and Brief Fifteen-minute recorded interview. AI transcription and summarization. Content team creates the brief: thesis, structure, key arguments, supporting evidence needed.
2. Draft and Edit AI generates the first draft from the brief. Writer edits for voice — matching the executive's sentence length, vocabulary, and perspective patterns. The goal: if the executive read it aloud, it would sound natural.
3. Executive Review The executive reads the draft in fifteen minutes. They mark what feels wrong, add context where needed, and approve. Maximum two review cycles. More than two means the voice capture needs improvement, not more revision.