Technical SEO Foundations

Brilliant content on a technically broken site does not rank. Technical SEO is the foundation that content authority is built on. Three non-negotiables: page speed, mobile responsiveness, and crawlability. Page speed: if the page takes more than three seconds to load, 53% of mobile visitors leave. Compress images, minify CSS, use a CDN. Mobile responsiveness: more than 60% of B2B research happens on mobile. If the content is not readable on a phone, it is not readable for most of your audience. Crawlability: if search engines cannot find and index your pages, the content does not exist in search. Sitemaps, robots.txt, canonical tags, and clean URL structures are the infrastructure.