Campaign Planning

A campaign without a plan is a series of random posts. A campaign with a plan is a coordinated operation with a defined objective, a target audience, selected channels, a timeline, and a way to measure success. The plan does not need to be complicated. It needs to exist.

ONE-PAGE CAMPAIGN BRIEF
=======================

OBJECTIVE
  What specific outcome does this campaign produce?
  (Pipeline generated / demos booked / email subscribers)

TARGET AUDIENCE
  Who is this for? Be specific.
  Title: ________________  Industry: ________________
  Company size: __________  Key pain: ________________

CHANNELS (pick 2-3)
  Primary: ________________
  Secondary: ______________
  Supporting: _____________

MESSAGE
  One sentence: What do we want them to believe?
  ________________________________________________

TIMELINE
  Start: __________  End: __________
  Key milestones: _________________________________

BUDGET
  Total: $__________
  Allocated by channel: ___________________________

SUCCESS METRICS
  Primary KPI: _____________ (target: __________)
  Secondary KPI: ___________ (target: __________)
  Kill threshold: If [metric] is below [number]
  after [days], shut it down.

AI accelerates planning dramatically. Feed it your brief and ask: "What am I missing? What assumptions am I making that I should test? What is the most likely failure mode for this campaign?" Use AI as a strategic sparring partner before you spend a dollar or write a word of copy. The cheapest mistake is the one you catch in planning.