The Stakeholder Matrix

Map every stakeholder on two axes: influence (high or low) and adoption posture (champion, neutral, or skeptic). The intersection defines the intervention strategy. High influence plus champion posture: invest and amplify. High influence plus skeptic posture: targeted conversion. Low influence plus champion posture: inform and support. Low influence plus skeptic posture: monitor.

{
  "stakeholderMatrix": {
    "highInfluence_champion": {
      "label": "Invest & Amplify",
      "strategy": "Give early access, public recognition, and speaking roles. Make their advocacy visible.",
      "priority": "critical",
      "interventions": [
        "Pilot champion selection",
        "Peer testimonial content",
        "Cross-team demonstration sessions",
        "Executive briefing participation"
      ]
    },
    "highInfluence_skeptic": {
      "label": "Targeted Conversion",
      "strategy": "Individual engagement. Diagnose the real resistance driver. Address it directly.",
      "priority": "critical",
      "interventions": [
        "One-on-one diagnostic conversation",
        "Address stated and real concerns separately",
        "Give them authority in the new system",
        "Track behavioral change — not verbal change"
      ]
    },
    "lowInfluence_champion": {
      "label": "Inform & Support",
      "strategy": "Keep engaged and supported. They are proof points, not amplifiers.",
      "priority": "medium",
      "interventions": [
        "Training and enablement",
        "Usage data sharing",
        "Recognition in team context"
      ]
    },
    "lowInfluence_skeptic": {
      "label": "Monitor",
      "strategy": "Watch adoption metrics. Address concerns if they propagate upward through influence networks.",
      "priority": "low",
      "interventions": [
        "Standard training",
        "Adoption metric monitoring",
        "Escalate if resistance organizes"
      ]
    }
  }
}