CM-301e · Module 2

The Replication Package

3 min read

The replication package is what the expanded rollout team needs from the pilot team to replicate the pilot's success conditions at scale. Without it, the expanded rollout team starts from near-scratch — they have the same product but not the same organizational knowledge that the pilot team built over 8-12 weeks. With it, the expanded rollout team can move faster because they do not have to rediscover what works, re-develop materials that exist, or re-answer questions that have already been answered.

  1. Success Stories Two to three pilot participant testimonials in the participant's own voice. These are the conviction assets for the expanded rollout. The rollout team deploys them in every first meeting with new audiences.
  2. Training Materials The training approach and materials that produced adoption in the pilot. Not a generic product training — the workflow-specific training that reflected how the pilot population actually used the tool. This is what the expanded rollout will replicate and adapt.
  3. FAQ from Pilot Users Every question raised by pilot participants that was not immediately answered by the training, with the responses that resolved them. This document is the rollout team's first-line support resource. The question that stumped the pilot support team in week 3 will stump the rollout support team in week 1 — unless the answer is documented.
  4. Documented Objections and Responses Every substantive objection raised during the pilot, with the response that addressed it. This is the skeptic management toolkit for the expanded rollout. The objection that was successfully addressed in the pilot has an answer. Use it.
  5. Champion Contact List Names, roles, and contact information for every pilot participant who exhibited champion behavior, with the rollout team's permission to reference them as champions. These people have agreed to be advocates. They are not theoretical resources — they are named individuals who can be called, invited to expanded rollout kickoffs, and connected to new champion candidates.