Product Quality Metrics

Four metrics define product quality. Consumption rate: percentage of recipients who open and read the product within 24 hours of delivery. Action rate: percentage of products that generate a documented follow-up action. Accuracy rate: percentage of findings that prove correct when verified retrospectively. Satisfaction score: periodic consumer feedback on relevance, format, and actionability. Track all four monthly. If any metric declines for two consecutive months, investigate and adjust.

1. Consumption Rate Target: 80%+ within 24 hours. Measured by email open tracking or dashboard access logs. Below 70%: format or timing problem. Below 50%: relevance problem — the product is not serving the consumer's needs.
2. Action Rate Target: 40%+ per cycle. Measured by tracking whether products generate documented competitive responses, strategy adjustments, or operational changes. Below 30%: actionability problem — the product informs but does not drive decisions.
3. Accuracy Rate Target: 85%+ for HIGH-confidence findings. Measured by retrospective verification of key findings. Below 80%: calibration problem — confidence levels are not aligned with actual reliability.