Landscape Deliverable Formats

Three standard deliverable formats serve most landscape intelligence needs. The landscape snapshot is a point-in-time view of all tracked competitors across key dimensions — produced quarterly, used for strategic planning. The trajectory update is a quarterly delta showing how each competitor's position has changed — produced quarterly after the snapshot, used for competitive response planning. The alert brief is triggered by a significant landscape event (new entrant, M&A, strategic pivot) and delivered within 48 hours — used for rapid response decisions.

## Landscape Intelligence Calendar

Q1 WEEK 1: Annual Landscape Snapshot
- Full competitive map across all dimensions
- Strategic group assessment
- Adjacency threat inventory
→ Feeds: Annual strategic planning

Q1-Q4 END OF QUARTER: Trajectory Update
- Position changes since last snapshot
- Velocity calculations per competitor
- Convergence/divergence alerts
→ Feeds: Quarterly business review

ONGOING: Alert Briefs (event-triggered)
- New market entrant detected
- M&A announcement affecting landscape
- Competitor strategic pivot confirmed
→ Feeds: Rapid response decisions

ANNUALLY: Landscape Retrospective
- Prediction accuracy review
- Source coverage assessment
- Dimension relevance re-evaluation
→ Feeds: Next year's landscape methodology