Signal Source Architecture

Each trigger category has an optimal set of signal sources — the channels where that type of event first becomes detectable. Leadership changes appear on LinkedIn and press releases 24-48 hours before they appear in industry publications. Financial events appear in SEC filings and earnings calls hours before analyst coverage. Technology transitions appear in job postings and conference presentations weeks before public announcements. Regulatory shifts appear in government registers and industry association communications months before they affect operations. Mapping the optimal signal source for each trigger category determines which channels to monitor and at what frequency.

## Signal Source Architecture by Trigger Category

LEADERSHIP CHANGES
Primary: LinkedIn (role changes, new connections)
Secondary: Press releases, company blogs
Tertiary: Industry publications, conference speaker lists
Detection window: 24-48 hours ahead of general awareness

FINANCIAL EVENTS
Primary: SEC filings, earnings call transcripts
Secondary: Crunchbase, PitchBook (funding rounds)
Tertiary: Financial press, analyst reports
Detection window: Hours ahead of general coverage

STRATEGIC PIVOTS
Primary: Press releases, investor presentations
Secondary: Job postings (new capabilities being hired)
Tertiary: Partnership announcements, conference keynotes
Detection window: Days to weeks (job postings signal before announcement)

TECHNOLOGY TRANSITIONS
Primary: Job postings (new technology stack hiring)
Secondary: Conference presentations, developer blogs
Tertiary: Vendor announcements, community forums
Detection window: Weeks to months ahead of public transition

COMPETITIVE EVENTS
Primary: Competitor press releases, product launches
Secondary: Customer-facing communications, pricing changes
Tertiary: Industry analyst reports, market share data
Detection window: Same-day to 48 hours

OPERATIONAL EVENTS
Primary: Company announcements, organizational updates
Secondary: Office lease data, expansion permits
Tertiary: Employee review sites, talent flow data
Detection window: Days to weeks

REGULATORY SHIFTS
Primary: Government registers, regulatory body publications
Secondary: Industry association communications, legal analyses
Tertiary: Compliance vendor announcements, conference content
Detection window: Months ahead of operational impact