BI-201b · Module 3

Mapping Influence Networks

4 min read

The org chart shows authority. The influence network shows power. Authority is formal — it comes from title and reporting structure. Power is informal — it comes from trust, expertise, relationships, and political capital. In most organizations, the two overlap imperfectly. A senior director with deep institutional knowledge and strong relationships may wield more practical influence than the VP who technically outranks them. An influence network map captures this reality.

The map has three elements: nodes (people), edges (relationships), and weights (influence strength). Each node is a stakeholder with their committee role and behavioral profile attached. Each edge represents a relationship: advisory (one person seeks the other's counsel), collegial (they work well together and support each other's positions), or adversarial (they compete for resources, territory, or recognition). The weight of each edge indicates how much one person's opinion affects the other's decisions. A strong advisory relationship between a technical architect and the CTO means the architect's evaluation carries the CTO's weight.

  1. Start with Known Relationships Begin with the relationships you have directly observed: who defers to whom in meetings, who copies whom on emails, who mentions whom when discussing decisions. Direct observation is the most reliable source of relationship data.
  2. Ask Your Coach Your internal advocate sees the influence network from the inside. Ask: "When the decision-maker is unsure, who do they call?" "Who on the committee tends to align with whom?" "Are there any relationships that are strained right now?" The coach's map of internal dynamics is invaluable — use it.
  3. Research Historical Connections LinkedIn reveals shared history: previous employers, board memberships, university connections, industry associations. People who have worked together before carry trust that transcends the current organizational context. A CFO and CTO who worked at the same company five years ago have a relationship that predates their current roles.
  4. Draw the Network Create a visual map with stakeholders as nodes and relationships as connecting lines. Use line thickness for influence strength and color for relationship type (advisory, collegial, adversarial). The visual immediately reveals clusters, bridges, and isolated nodes. Clusters are alliance groups. Bridges are power brokers. Isolated nodes are either independent evaluators or disengaged stakeholders.